Looking to the Future Means Implementing an Internet of Things-Based Strategy | Adweek

For several years now, the news has been filled with stories about the death of traditional advertising. Instead of classic ads, modern consumers want experiences. AKQA’s chairman Ajaz Ahmed put it this way: “Our belief is that audiences want to have more engagement and more of an experience, rather than be bombarded with endless messages.”

Source: Looking to the Future Means Implementing an Internet of Things-Based Strategy – Adweek

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