The computer vision technology uses facial, emotion, vehicle, and crowd analysis to track real-time engagement with advertising campaigns, analyze store layout and customer flow for optimized point-of-sale (POS) efficiency, and gather business intelligence (BI) data. Saccoman said the start-up’s experience with hardware product development and open-source software through AdBeacon helped prepare AdMobilize to design MATRIX for business applicability and with a developer-focused mindset. He described AdBeacons as “Google Analytics for the physical world.”

Source: MATRIX is Building an Internet of Things That Actually Works | PCMag.com