“Today, we can shop around the clock online, tap an Uber app to summon a ride in minutes, and we have an embarrassment of riches of products and services at our fingertips. We can price check countless items in seconds on our cell phone, spotting both a bargain and a rip-off.

These changes have vastly upped the stakes for retailers, which are frantically pulling all sorts of technology levers to keep step.

And they’re placing big bets on the Internet of Things: Merchants around the globe are poised to spend $2.5 billion on IoT technologies by 2020, according to Juniper Research.”

Source: Retailers Are Spending Billions On The ‘Internet Of Things,’ But Will It Pay Off? | Forbes