Robert Bosch, the world’s biggest auto parts supplier, is plunging deeper into a new world of Internet-based technologies and vehicle services in a bid to remake itself as what it calls “an IoT company.”

The supplier of parts ranging from humble spark plugs to electric vehicle powertrains believes there is an enormous opportunity beckoning with billions in business from such new technologies — even if many consumers don’t understand what the term “IoT” means.

On Monday, Bosch launched a new IoT identity campaign here at the kickoff of the global electronics trade show, CES 2019. The new public relations effort, built around an advertising theme called “Like a Bosch,” will attempt to present the old German company in a cheerful and humorous light as a purveyor of Internet solutions, including vehicles that communicate with their owners and with other vehicles.

Source: Bosch pounds out an Internet of Things future | AutoNews