“Parenting site BabyCenter says parents find that sensors and connectivity in the devices/objects they use save time, provide control, and add security.

The study, “The Internet of Things Empowers Parents,” says that 70 percent of parents in the U.S. now own an IoT device, 37 percent who own one want to buy another, and more than a third believe these gadgets make them better parents. And the report points to a potential major marketing opportunity for companies pitching parents.”

Source: Report: Parents like the Internet of Things | Marketing Land